Evidence-based LearnTech for emotionally intelligent leadership
Practice More Human Feedback Conversations Safely.
Build More Confident Leaders.
For CHROs, Heads of Leadership Development, and People & Culture leaders
WiseFeedback™ is the evidence-based LearnTech platform that develops emotionally intelligent leadership through the OFTA™ Framework and AI-supported deliberate feedback practice, reflection, and coaching, transforming everyday feedback conversations into opportunities to build trust, strengthen relationships, and develop people.
Beyond AI role-play. WiseFeedback™ develops emotionally intelligent feedback capability, not simply better prompts.
Express interest by December 8, 2026 to be considered for the cohort.
The gap
Feedback matters. But it rarely happens the way it should.
Organizations recognize that feedback is essential for leadership, performance, engagement, and growth. Yet despite decades of training and countless feedback models, many leaders still avoid the conversations that matter most, for three reasons.
01 · The need
Feedback is essential. It's also scarce.
Employees want feedback, and they report that it works. Organizations agree it drives leadership, performance, engagement, and growth.
The need is clear. The supply isn't.
92%
Employees say negative feedback improves performance when delivered appropriately, yet most say they rarely receive it that way.
75%
Employees value receiving meaningful feedback frequently.
<30% actually receive it
Source: PwC
02 · The emotional reality
The barrier isn't knowing what to say.
Leaders rarely avoid feedback because they lack a framework. They avoid it because the conversation feels risky, to trust, to relationships, and to how they will be seen.
What makes it feel risky
- Damaging trust
- Creating defensiveness
- Saying the wrong thing
- Harming relationships
When avoidance wins
- Reduced trust
- Missed coaching opportunities
- Lower confidence
- Delayed conversations
- Slower leadership development
03 · The capability gap
Traditional feedback training leaves a gap.
Most feedback training teaches frameworks and communication techniques. It rarely prepares leaders for the emotional reality of feedback conversations.
Too often, learning is
- A one-time workshop or e-learning course
- Removed from real workplace situations
- Short on safe, deliberate practice
- Limited in coaching, reflection, and follow-up
As a result, confidence fades, difficult conversations are delayed, and opportunities to build trust and develop people are missed.
The opportunity
Feedback is more than a communication skill. It is an emotionally intelligent leadership capability that can be developed through deliberate practice, reflection, coaching, and real-world application.
That's the gap WiseFeedback™ was designed to close.
Why now?
Today’s leaders are expected to navigate increasingly complex conversations while balancing performance, trust, well-being, and the responsible use of AI.
Industry research
Recent industry research shows that managers seek and use AI-supported rehearsal for difficult conversations.
40,000+
Amazon managers voluntarily used an AI conversation rehearsal platform during the six-month study.
Peak usage
Adoption spiked in the weeks before performance review periods, when conversations carry the most weight.
No reliable gain
Despite high adoption, the study found no statistically reliable improvement in workplace behaviour or employee outcomes.
Leaders actively seek support before high-stakes conversations. Yet AI-supported rehearsals are not enough for real leadership transformation.
That is the next giant leap
The challenge is no longer more AI rehearsals.
The next giant leap is scalable, just-in-time AI-enabled leadership development that builds transferable leadership capability.
That’s what true human-AI partnership should be all about: AI strengthening human judgment, confidence, and capability, not replacing them.
Core insight
Effective feedback is both an emotional experience and a human skill.
Successful feedback requires more than communication techniques. It requires:
Emotional Intelligence
Reflection
Empathy
Deliberate Practice
Human Judgment
Clarity informs. Emotional presence transforms.
"The most transformational and wisest feedback isn't delivered. It's an experience the giver and receiver create together."
Early validation
Early Indicators from Our Founding Pilot
Directional signals from early pilot work, shared as early indicators.
+85
Net Promoter Score
92%
Transfer Readiness
20+
Senior Leaders
3+
Industry Sectors
CAD $20K
Early Innovation Fund Investment
"Great tool that is very relevant to help better myself and my team on a professional and personal level!"
Pilot participant
Leaders didn't simply learn about emotionally intelligent feedback.
They practiced it.
Reflected on it.
Improved before the conversation even began.
Executive credibility
Why Organizations Are Exploring WiseFeedback™
This initiative sits at the intersection of learning science, applied emotional intelligence, and responsible AI.
Evidence-based LearnTech
Research-informed design
AI-supported deliberate practice
Applied Emotional Intelligence
Built by employee experience, learning science, psychology, and technology experts
Early pilot validation
Award-winning team
Early Innovation Fund investment
Why WiseFeedback™
The LearnTech Difference
Typical AI practice tools
- AI writes the feedback
- AI does the thinking
- Generic coaching
- Stand-alone role play
WiseFeedback™
- Leaders think first
- AI amplifies human judgment
- OFTA™ evidence-based framework
- Custom coaching rubric
- Reflection built into learning
- Scenario practice
- Workplace transfer
- Community and coaching
Designed to strengthen, not substitute, human judgment. WiseFeedback™ elevates human capability, not human dependency on AI.
The solution
Beyond AI Role-Play
WiseFeedback™ develops emotionally intelligent feedback capability through:
- AI-supported deliberate practice
- Reflection
- Coaching
- Applied Emotional Intelligence
- Workplace transfer
Leaders practice before the real conversation.
AI provides coaching.
Leaders improve.
Confidence grows.
Trust strengthens.
Who this is for
This Pilot Is Designed For Organizations That…
Believe leadership capability is built through deliberate practice.
Want to strengthen psychological safety.
Are investing in leadership development.
Value evidence-based innovation.
Want to responsibly integrate AI into leadership development.
Want to influence the future of emotionally intelligent feedback.
Are planning or undergoing organizational transformation, such as AI adoption, restructuring, culture change, new performance-management processes, or hybrid-work expectations.
Ideal for
Common use cases
Not the right fit if you're
Looking for a self-serve tool your people can use without support.
Hoping for an off-the-shelf e-learning course.
Unable to free up a cohort of leaders for a 12-week partnership.
The complete experience
What Your Organization Receives
OFTA™ Framework
AI practice environment
Scenario library
Templates and guides
Reflection journal
Leadership Lab Community
Guided implementation and office hours
Executive impact reporting
Founding Leadership Lab Innovation Partner
Become a Founding Leadership Lab Innovation Partner
Help shape the future of emotionally intelligent feedback practice while developing leadership capability within your own organization.
Founding partners join an initiative, collaborating with our team on practice design, evidence, and the direction of the platform itself.
We're accepting just 3 organizations into our January 2027 founding cohort, with interest closing on December 8, 2026.
A three-month guided collaboration for up to 25 leaders
Jan 2027
Founding cohort launch
3 Organizations
Limited founding seats
12 Weeks
Guided partnership
25 Leaders
Per organization
The participant experience
Learn. Practice. Reflect. Sustain.
Three months, three live sessions, and practice your leaders do in the middle of real work. Here is exactly what participants move through.
The three-month journey
90-min Onboarding
- Feedback framework
- AI practice
- Cohort connection
60-min Mid-pilot Session
- Peer learning and coaching
- Scenario refinement
60-min Celebration
- Recognise growth and review progress
- Sustaining practice plan
Supporting resources
Available throughout the three months
- Templates & Guides
- Scenario Library
- AI Practice Environment
- Leadership Lab Community
- Reflection Journal
- FAQs
- Office Hours & Support
Delivery formats
How the program reaches your leaders
- Virtual instructor-led webinars (3.5 hrs)
- Self-serve digital learning resources
- Office Hours (by request) (up to 3 hrs)
- Discussion forum + email
One leadership lab · One conversation · One leader · One team at a time
Partnership value
Founding Innovation Partners Receive
Founding Leadership Lab Innovation Partners make a strategic investment in a guided, high touch pilot program that develops emotionally intelligent feedback capability within their organization while providing an opportunity to help shape the future direction of WiseFeedback™.
Launching January 2027 · Only 3 founding partner seats available · Express interest by Dec 8, 2026
Founding partnerships range from CAD $20,000 to $35,000 for the 12-week engagement.
We are intentionally partnering with a small group of organizations during this founding phase to ensure close collaboration, meaningful learning, and measurable impact.
- Early access to platform evolution
- Opportunity to influence the roadmap
- Preferred future pricing
- Co-create leading practices
- Opportunity to participate in research and case studies (subject to mutual agreement)
- Executive impact report
- Recognition as a Founding Innovation Partner (if mutually agreed)
The commitment
A Defined Engagement, Not a Free Trial
Founding partnership is a paid, defined-scope engagement: three months, up to 25 leaders, a named executive sponsor, and our team alongside you throughout.
We ask for an investment because commitment is what turns a pilot into evidence your organization can act on. Organizations that invest show up, practice, and finish.
Founding partnership investment
CAD $20,000 – $35,000
One defined engagement covering the full 12 weeks for up to 25 leaders. Where you land in the range depends on cohort size and the depth of implementation support your organization needs.
What your investment covers
- Three live sessions: 90-minute onboarding, mid-pilot session, and celebration
- Platform access for up to 25 leaders across the full 12 weeks
- Templates, guides, scenario library, and reflection journal
- Office hours and guided implementation support (up to 3 hrs)
- Executive impact report for your leadership team
- Roadmap influence and preferred future pricing
What we ask of you
- A named executive sponsor for the duration of the pilot
- A 90-minute onboarding, plus about 30 minutes of practice per leader per week
- Participation in the mid-pilot and celebration sessions
- Two short research conversations with our team
- Honest feedback, including the uncomfortable kind
We confirm the exact scope and figure within that range on the discovery call — and tell you plainly if a pilot isn't the right fit for your organization.
Low risk, high learning
Why Start with a Pilot?
A pilot is the most responsible way to explore a new approach to leadership development.
Evaluate impact before enterprise rollout
See how your leaders respond in your own context before making a larger commitment.
Integrate with existing leadership programs
Designed to sit alongside the development initiatives you already run.
Receive guided implementation
Structure, onboarding, and facilitation support from our team throughout.
Measure learning outcomes
Practice, reflection, and workplace transfer data from your own cohort.
Generate executive insights
Clear reporting that gives your leadership team something to act on.
Minimize organizational risk
A defined scope, a defined timeframe, and no enterprise-wide change required.
Strategic timing
Why Organizations Join Early
Forward-thinking organizations join pilots because they want to:
Build capability ahead of competitors
Influence emerging practices
Prepare leaders for future workplace expectations
Learn before scaling
Shape innovation instead of waiting for mature solutions
Early partners don't wait for the future of leadership development. They help shape it.
January 2027 · 3 organizations only · Interest deadline Dec 8, 2026
Founding partner conversations are open now.
The earlier we talk, the more influence your organization has on the roadmap — and the more time you have to plan the cohort internally.
A Founder's Perspective
The Future of Feedback I Believe In
Dr. Lisette Reyes-Paulino
Co-Founder & CEO, WYSED Inc.
Over the past 15+ years, I've helped organizations of all sizes design and scale employee listening, learning, and leadership development ecosystems across industries in Canada and around the world, while researching how people learn and develop expertise to navigate complex real-world challenges. With a cross-disciplinary background spanning educational technology, business, and software engineering, I've also witnessed firsthand how AI is transforming not only the way we generate information and insights but also how we learn, work, perform, and lead.
One insight became impossible for me to ignore:
The future of feedback is no longer about generating more insights, building more sophisticated dashboards, relying solely on AI-supported rehearsal, or simply delivering more information-based, directive feedback.
Feedback is both an emotional experience and a human skill.
Therefore, the future belongs to organizations that develop leaders capable of integrating two equally important sources of information, objective insights and human emotions, into emotionally intelligent feedback conversations that build trust, develop people, improve engagement, and inspire action.
That's why we created WiseFeedback™, to help organizations use AI wisely to develop emotionally intelligent leadership through deliberate practice, reflection, and coaching.
The next giant leap is scalable, just-in-time AI-enabled leadership development that builds transferable leadership capability, not AI dependency.
Like training wheels on a bicycle, WiseFeedback™ is designed to provide support while leaders develop the confidence, judgment, and emotional intelligence to navigate real-world feedback conversations on their own.
That's what makes WiseFeedback™ different.
The opportunity ahead
Imagine Becoming Known As…
The organization where leaders…
Approach feedback conversations with courage and confidence
Navigate difficult conversations with empathy and clarity
Build psychological safety through everyday interactions
Coach and recognize others more consistently
Build stronger relationships grounded in trust and accountability
Develop greater self-awareness and emotional intelligence
Transform everyday feedback conversations into opportunities for learning and growth
Use a common language that strengthens communication and collaboration
That is the wiser organization we're building together.
Before you request a conversation
The Questions Worth Asking
Straight answers, so you know whether this is worth 30 minutes of your time.
We may not be the right partner if
- You are looking for an off-the-shelf feedback course.
- Leaders cannot commit a 90-minute onboarding plus about 30 minutes of practice a week.
- You want AI to generate feedback on a manager’s behalf.
- You need enterprise-wide rollout before you have evidence.
If that is you, we would rather say so now. If it is not, we would like to talk.
Request a pilot conversation
Help Shape the Future of Feedback.
We're inviting a select group of organizations to co-create the next generation of evidence-based feedback practice through innovation, research, and deliberate learning.
Our January 2027 founding cohort is limited to 3 organizations. Express interest by December 8, 2026.
Share a few details
About a minute, right here on this page. A sentence or two per question is plenty.
We reply within two business days
A real person from our team reads it and responds, not an automated sequence.
A 30-minute conversation
We explore your context together and tell you honestly whether a pilot is the right fit.
Not ready to talk yet? Download the free OFTA™ Worksheet instead — no conversation required.
Free download
Not ready for a pilot conversation yet? Start with the OFTA™ Worksheet.
A 3-page framework and worksheet for preparing more human, emotionally intelligent feedback conversations, drawn directly from the research behind WiseFeedback™.